OUR CORE VALUES.
In 2025, we sat down to list our core values to reflect the company we want to be as we trek on into the next 50 years.
Our Big Three
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Integrity.
We believe in being honest, transparent, and accountable in all of our interactions, commitments, current practices, and shortcomings. Trust in not built by pressure or force. Trust is built by acting in a way that is consistent with one’s values. It’s built when we do the right thing, even when we’re not forced to, even when no one is watching, simply because it matters. We are committed to cultivating an atmosphere of trust for our current and future customers, partnerships, and endeavors. We take pride in our work, staying true to what we stand for, and always striving to be better—because for us, integrity is not just a value, it's the foundation of our success.
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Quality.
Every piece we create is an unwavering promise — a promise of quality, sustainability, and authenticity. We source our materials responsibly, ensuring that every piece tells a story of ethical practices and respect for mother nature. In promising the above, we cultivate a product that is functional, practical, durable, and recyclable, but never perfect. Perfection comes from machines run by computer software, or off of production lines, it’s not the natural state of things. Nature is not perfect, in fact two trees of the same species planted side by side will never be exactly alike. They vary in height, density, color, knots, voids, and grain pattern — that’s what makes them beautifully unique. We don’t try to change what nature has already gifted us in effort to create some perfect mould. We value some imperfection; we work along side it to craft beautiful, timeless, one-of-a-kind pieces because of it.
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Connectivity.
We believe that connectivity and community are at the heart of everything we do. In today’s fast-paced society, we design to slow things down, to simplify, to appreciate, to inspire, to provide purpose, and to bring people together physically, to gather. Embracing the boldness of individuality, originality, and deep rooted connections.